Dough Holdings is a entrepreneur-first entity that invests in companies that prioritize innovation, product development and entrepreneurial thinking within the Food & Beverage industry. We see tremendous runway for startup brands to innovate and improve on current market offerings and work alongside them to provide financial, strategic, and operational support.


I have worked with Wil extensively over the last three years as we launched a new go to market strategy and line of business for Krispy Kreme. Wil is a partner at TSW, our master distributor who helped us develop and launch a line of Krispy Kreme sweet treat products into the convenience, drug and club classes of trade. His knowledge of manufacturers, the classes of trade, pricing and margin requirements and accounts and tireless sales efforts and enthusiasm were instrumental in the success of this program. Wil is a chronic entrepreneur with deep knowledge and experience in product development, sales and trade marketing. I would recommend him without hesitation.

I worked with Wil while COO at cheribundi. Wil Torres is the consummate ‘hunter” in terms of business development, communicates well and has impeccable character and integrity. I would recommend Wil to anyone looking for a business development expertise.

Wil is one of the best salesman that I have ever worked with on gaining new distribution. He quickly learned our brand attributes and began selling into some of the largest retailers within a few weeks. He is able to leverage his key relationships into tangible business which is not easy to do. He also is a great teammate to those around him. Great addition to any sales team.

Working with Wil has been a very rewarding experience. He challenges me to be a better designer, and with him, I have created some of my best work. I hope we have a long and successful future together.

Wil has a great knowledge of the business along with a huge desire to grow sales for his customers, his suppliers and his company. He is always looking to the future and is always open to ideas on how to improve sales, procedures and results. It has been very rewarding for me to have the opportunity to work together, learn together and share his success together.

Brand Partners & Clients

Past & Present